Trends influencing health care
Four key trends are strongly influencing the healthcare industry and creating growth opportunities in our core markets.
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Trend |
Description |
Terveystalo’ s response |
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Ageing population |
The Finnish population aged over 65 is expected to grow by 170,000 over the next 10 years.1) Spending on healthcare is on average three times higher compared to the population under 65.2)
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Demand for healthcare is growing, especially for services used by older people. Terveystalo has the expertise and resources to prevent chronic diseases, provide high-quality and effective care for older people, and shorten the queues in the public sector. |
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Constrained labour market
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The shortage of professionals is the biggest challenge facing the healthcare sector. The social welfare and healthcare sector in Finland is predicted to need as many as 200,000 new professionals over the next 15 years to replace retiring employees and respond to the growing demand for services3). |
Maintaining the position as one of the most attractive employers in the industry and developing solutions that make professionals’ work more efficient, are essential in a limited professional market. |
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Challenged public healthcare systems |
Finland’s Social and Healthcare Reform aims to curb the healthcare cost growth. At the same time, the well-being services counties are challenged by lengthening treatment queues, tight budgets and labour shortages. |
Publicly funded and privately provided healthcare in Finland is expected to grow. Through smooth cooperation and division of labour, the public and private sectors have the potential to address the challenges of the healthcare system. |
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Digitalisation & remote care
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The benefits of digitalisation are essential to address the challenges in healthcare. Digitalisation can improve the access to services, quality, effectiveness and continuity of care, increase self-service rates, improve cost-effectiveness, and streamline and enhance the work of professionals. |
Terveystalo's digital channels have already more than 2.6 million registered users. With digital solutions, we make sure that our professionals want to work for us and our customers get the best possible care. Our digital solutions alleviate the shortage of professionals and the care gap and enable the best medical and business outcomes as part of integrated care. |
1) Statistics Finland Forecast 2023–33.
2) Statista, Kaiser Family Foundation health cost data, Terveystalo market and sales data. Calculations based on average spend based on age groups.
3) Source: Ministry of Economic Affairs and Employment of Finland: Review of labour force in the healthcare and social welfare sector Examination of the operating environment in the light of the current changes and in the longer term.